Chip NYC is a Queens-originated cookie shop known for large gooey cookies & creative flavours that led them to go viral. ⁣With their first Manhattan project on the horizon, we were tasked with rebranding them from their current homemade, aesthetic to a more exciting brand that reflected their young social-media driven audience and creative offerings. ⁣They now have 5 stores and counting located around New York City. They have just launched a delivery system of box fresh cookies that can be baked at home.

Their unique shaped gooey centered cookies were a direct influence on the logo mark design. With a vintage touch to represent a nostalgia for cookies shared by everyone from all generations. ⁣

Once that was decided, we expanded on a world of Chip City Cookies, animating the illustrations of clouds to rain chocolate chips and rainbow sprinkles. ⁣

Deliverables include: restyling logo design and brand identity, signage, icon design, menu system, online content, labels, uniform apparel, merch, cookie tin and takeaway packaging. The lot!

Together we worked on expanding their marketing visuals for social media and wider business development. Below are a range of animated gifs that can be found on Glify to use by Chip or the public to pimp up there Instagram stories and posts. This unique tool has been a great success with over 5 million uses this year alone.
Thank you. If you would like to know more about my:creative or are interested in collaborating in a new venture please visit us at  Twitter Instagram or Email

Brand and design by My Creative: (UK)
Illustration and Animation: Ewan Leckie
Branding strategy with SaintUrbain

Chip City Packaging featured on The Dieline:

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