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Chip NYC is a Queens-originated cookie shop known for large gooey cookies & creative flavours that led them to go viral. ⁣With their first Manhattan project on the horizon, we were tasked with rebranding them from their current homemade, aesthetic to a more exciting brand that reflected their young social-media driven audience and creative offerings. ⁣They now have 5 stores and counting located around New York City. They have just launched a delivery system of box fresh cookies that can be baked at home.

Their unique shaped gooey centered cookies were a direct influence on the logo mark design. With a vintage touch to represent a nostalgia for cookies shared by everyone from all generations. ⁣

Once that was decided, we expanded on a world of Chip cookies, animating the illustrations of clouds to rain chocolate chips and rainbow sprinkles. ⁣


Deliverables include: restyling logo design and brand identity, signage, icon design, menu system, online content, labels, uniform apparel, merch, cookie tin and takeaway packaging. The lot!


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Together we worked on expanding their marketing visuals for social media and wider business development. Below are a range of animated gifs that can be found on Glify to use by Chip or the public to pimp up there Instagram stories and posts. This unique tool has been a great success with over 5 million uses this year alone.
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Thank you. If you would like to know more about my:creative or are interested in collaborating in a new venture please visit us at  Twitter Instagram or Email


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Credits.
Brand and design by My Creative: (UK)

Illustration: Ewan Leckie
Brand and strategy with SaintUrbain (NYC)

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Feature.
Packaging featured on The Dieline:

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