My Creative is an independent brand and packaging studio led by Ewan Leckie. For over 15 years, we’ve partnered directly with ambitious food and beverage founders to craft iconic, award-winning brands that dominate retail shelves.
Why Independent Craft Brands Partner With Me
Senior-led brand & packaging strategy built specifically for ambitious food and drink founders.
Connecting craft, story, and people.
We partner with ambitious food, drink, hospitality, and lifestyle brands around the world to bring their stories to life. We work shoulder-to-shoulder with founders who have real passion for what they make and a genuine obsession for the community they serve. We exist to join those dots.
We partner with ambitious food, drink, hospitality, and lifestyle brands around the world to bring their stories to life. We work shoulder-to-shoulder with founders who have real passion for what they make and a genuine obsession for the community they serve. We exist to join those dots.
Building complete, immersive brand worlds.
Together, we research your product, market, and heritage to build iconic brand identities and packaging that demand attention. That means connecting every touchpoint—from logo to lampshade, bottle to barstool. It’s about shelf pop, tactile print finishes, the right tone of voice, bespoke illustration, and spatial character. We don’t just design how your brand looks, but how it feels in the hand, lives in a space, and endures over time.
Together, we research your product, market, and heritage to build iconic brand identities and packaging that demand attention. That means connecting every touchpoint—from logo to lampshade, bottle to barstool. It’s about shelf pop, tactile print finishes, the right tone of voice, bespoke illustration, and spatial character. We don’t just design how your brand looks, but how it feels in the hand, lives in a space, and endures over time.
Senior mastery on your brand. Zero agency bloat.
We partner with independent makers, ambitious startups, and established hospitality groups. You get 15 years of senior design expertise on your brand 100% of the time. When a brief requires specialised disciplines—from bespoke copy to 3D motion or custom fabrication—we call in proven creative collaborators tailored specifically to your project’s needs, not the other way around.
We partner with independent makers, ambitious startups, and established hospitality groups. You get 15 years of senior design expertise on your brand 100% of the time. When a brief requires specialised disciplines—from bespoke copy to 3D motion or custom fabrication—we call in proven creative collaborators tailored specifically to your project’s needs, not the other way around.
Our short film below explains a bit of what we do and how we get there. Enjoy!
“Proven track record across multi-SKU craft spirits,
heritage packaging, and national retail launches.”
heritage packaging, and national retail launches.”
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Awards & commendations
