Highland Cinema is set to open its doors in May 2020. An exciting addition to Fort William's high street. This modern, purpose-built filmhouse is styled on a traditional croft with iconic red iron roof.
This became the main inspiration for the logomark as we wanted to quickly turn the cinema into a local landmark that everyone would identify with. Then bring this concept to life with a touch of motion, using iconic film cells to animate the roof. Adding to this with a series of animated point of sales icons that could be used throughout the cinemas promotions.
Deliverables included: Branding strategy, logo mark, Identity system, illustration, custom typeface, menu design, awning & canopy, print collateral, exterior signage, merchandise & packaging design.