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Braw Liquor Club blends locally sourced, small-batch cocktails. Expertly crafted with premium Scottish ingredients. The brand initially launched with 2 classic cocktails, adding more to the range as they grew. Firstly, an Old Fashioned and Bramble, with a Scottish "braw" twist! introducing sea tangle (seaweed) for bitter notes and gooseberry for a sharp punch.
My Creative produced a full brand identity and label system that reflected the misologist's craft when layering flavours and spirits together to create a delicious cocktail. These flavour profiles were then used to depict Scottish landscapes in layers of colour forming a mountain range or seascape. Linking the product and source directly to the brand. A simple but iconic sun shape was adopted into the brand then a hole was punched out of each label and drink card. Framing the liquor as a jewel in the label and throughout the brand.
Deliverables include: Research + brand identity, logo, brand elements, illustration system, packaging design, label design, Illustration, bottle selection & e-commerce website.
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Concept range in production and testing. We hope to add new drinks to the brand using this system as they grow. Look out for Espresso Martini, Mint Julep and a West Coast Margarita!
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Bramble with Gooseberry.
Scottish Gin, Lemon, Blackberry, Gooseberries
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Old Fashioned with Sea Tangle.
Speyside Whisky, Bitters, Honey Flavour, Sea Tangle
Illustrations reflect the mixologists craft when layering flavours and spirits together to create a delicious cocktails. These flavour profiles were then used to depict Scottish landscapes in layers of colour forming a mountain range or seascape. Linking the product and source directly to the brand.
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Thank you. If you would like to know more about my:creative or are interested in collaborating in a new venture please visit us at Twitter / Instagram or Email
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Credits.
Brand, Design & illustration by Ewan Leckie at My Creative:
Credits.
Brand, Design & illustration by Ewan Leckie at My Creative:
Web Design: My Creative
Website: BrawLiquorClub
