Mezzidakia is a East Mediterranean restaurant, a melting pot of cultures and cuisine celebrating fusions that are centuries old.  The flavours you will find here are inspired from the dishes of Turkey, Morocco, Lebanon, Persia and Greece, taking you on a culinary journey.

To represent this we crafted a bespoke typeface and identity system based on our interpretation of Greek tile work and Arabesque patterns. Many of these are based on plant forms designed to avoid figurative objects and images. We developed the Mezzidakia lettering on a simplified lemon shape and branch motif. Using this as a border frame, inlaid to the main logotype and display text.

Working in collaboration with the lead interior designer Dominic Paul and Frank Carty from Artisan Artworks. Together we created hand painted signage for the shopfront and throughout the restaurant interior with jet cut wood and metal. As well as a etched vintage mirror for the entrance.

Deliverables included: Branding + Identity system, custom typeface, Interior elements, exterior shopfront, print collateral, exterior signage, merchandise & packaging design.
Thank you. If you would like to know more about my:creative or are interested in collaborating in a new venture please visit us at  Twitter / Instagram or Email

Brand and design by my:
Interior Design: Dominic Paul
Signwriting: Artisan Art Works
Website: Mezzidakia
Photography: Malcolm

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