Dough is a brand-new dessert gifting concept, creating big gooey cookies, freshly baked in Doha and delivered all over Qatar. This much-loved sweet treat needed to rebrand and position itself as a fun but luxurious gift. Elevating a traditional snack to be the heart of a party, celebration or given on a special occasion to a loved one.
We helped in the renaming and rebranding process from Holy Chip to Doha Dough. A new more sophisticated name allows the brand to expand into other confectionery and treat boxes. As well as being a more playful concept, we expressed this with big lush doughy shapes and stretchy logotype paired pure peach pink background that instilled a high-end quality across the packaging.
This contrasting and recognisable design has quickly become the perfect premium gifting option. A strong favourite with millennials and young families. The brand is constantly shared on Instagram by its fans and new customers are thrilled to try it. We helped in this engagement by designing content and animated gifs that customers could use to decorate their posts.
Deliverables include: Naming, Logo design and brand identity, gift box packaging design, online content, labels, cookie gift bags and takeaway packaging. The lot!