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The Woodlands estate, at the foot of Glencoe! offers unique and luxury accommodation. Allowing its guest to getaway from it all and cosy into nature, along its sea front or riverside locations. Guests can also enjoy the Woodlands activity centre, cafe and on site golf course.
Woodlands tasked us to unify all their services under one banner. Creating a core identity that housed a range of sub-brands that could work independently and represent the wider brand at the same time. We took a lot of joy in exploring the area in detail over many days, taking time out to understand the local knowledge and get a real feel for this special place!
The agreed solution used a delicate tree branch motif that would represent the lush Woodlands estate. This logo mark could then be interpreted as a stream or river flow and lapping waves with only a little colour change. Each of these would then go on to represent the luxury lodges found on the estates river and seafront.
Deliverables include: Brand identity, logo design, brand strategy, wayfinding system, promotional imagery, signage, uniform & livery branding.
