liv is a Scandinavian-inspired salad and bowl concept based in Queens, New York. Living in the area, the clients noticed a serious lack in healthy dining options for themselves and the entire community. They wanted an approachable brand, while also having a Manhattan “cool factor”.

We explored various directions that pushed the envelope including playing with vibrant colours, leaf textures and watercolor art. But fresh minimalism helped communicate the health and quality of the product best! Along with simply designed compostable packaging in a bright open interior space, we could easily convey the brands values.

Deliverables include: Research + brand identity, signage, icon design, menu system, drinks labels, uniform apparel and sustainable compostable packaging.
Thank you. If you would like to know more about my:creative or are interested in collaborating in a new venture please visit us at  Twitter Instagram or Email

Website: liv
Branding and design by My Creative: (UK)
Brand strategy with SaintUrbain
Interior design by The New Design Project (Brooklyn, NYC)

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