Hopkins a upscale restaurant in Montréal offers seasonal small palte sharing menus. Creating artistically plated food from a zen kitchen culture. These were the main brand influences for this project. We sought an aura that reflected not only their creativity and zen, but the sometimes chaotic and random forms found in nature.
Rational: The clean and elegant typography and structure of the logo represents the clients attention to detail and precision. These man made elements paired with organic illustrations demonstrate how the chefs draw their own inspiration from the fresh seasonal ingredients they source from the land to place on your plate.