We teamed up with Stew'n'Drew to create a friendly and engaging brand that communicated their passion for quality ice cream. This was summed up by their now adopted motif, a classic ice cream bike, but with 2 seats! This reflected the partners friendship and sense of fun.

Throughout the packaging we wanted to capture the nostalgia attached with ice cream, as well as creating a luxury feel with a sense of humor. We illustrated the body of the containers with a wafer effect and off set this with bold colours and a strong brand presence.

The identity & packaging was an immediate hit with retailers and customers, causing Stew & Drew to spend a few late nights tasting and producing extra supplies of Ice Cream to meet demand.
Thank you. If you would like to know more about My or are interested in collaborating in a new venture please visit us at our Instagram / Twitter or Email to set up a meeting.

Packaging featured on The Dieline:

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