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We teamed up with Stew'n'Drew to create a friendly and engaging brand that communicated their passion for quality ice cream. This was summed up by their now adopted motif, a classic ice cream bike, but with 2 seats! This reflected the partners friendship and sense of fun.

Throughout the packaging we wanted to capture the nostalgia attached with ice cream, as well as creating a luxury feel with a sense of humor. We illustrated the body of the containers with a wafer effect and off set this with bold colours and a strong brand presence.

The identity & packaging was an immediate hit with retailers and customers, causing Stew & Drew to spend a few late nights tasting and producing extra supplies of Ice Cream to meet demand.
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Thank you. If you would like to know more about My or are interested in collaborating in a new venture please visit us at our Instagram / Twitter or Email to set up a meeting. 

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